Introduction to Strategic Public Relations
15th February 2018
EcoPlanet Bamboo has been featured in a new book by George Washington University Professors and Authors Janis Teruggi Page and Lawrence J. Parnell. The book, titled Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares students for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that students must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message.
Chapter 3 of the book focuses on Ethics & Law.
EcoPlanet Bamboo's work in Nicaragua is utilized within this chapter as the setting for a case study and scenario for discussion. Titled “Doing Good” in the Face of Cultural Norms discusses a real life scenario that EcoPlanet Bamboo faced during the first few months of operation on the Atlantic Coast of Nicaragua, an area with a male dominated cultural norm. The EcoPlanet Bamboo scenario outcome applies an ethical analysis framework explained earlier in the chapter.
Feedback from other Professors during the peer review carried out by the book's publisher resulted in positive feedback, including specifically for EcoPlanet Bamboo's case study.
"I'm going to steal this for my class - it's great!" was one such review, while the book as a whole has received overwhelmingly positive testimonials, available here.
Access Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication here:
or learn more about EcoPlanet Bamboo by watching a few short videos available at:
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